Digital Marketing Specialist

Toronto, ON, Canada ● Virtual Req #142
Tuesday, April 4, 2023

At MCAN Financial, we are most proud of the team we have built and our team member experience. Our people are our best assets and are made up of respected industry innovators, influencers and big-thinkers. We do things differently than other lenders. Our business isn’t selling mortgages, it’s building relationships.

The #MCANLIFE is shaped around a culture of customer-centricity for both internal and external clients and powered by genuine collaboration. We are a home for talented professionals seeking a more connected career and one that allows them to use more of their skills.

#MCANLIFE means you can connect, discover, and grow.

We were recently certified from Great Place to Work® Canada and are thrilled to be recognized on the 2022 list of Best Workplaces for Women!

About the opportunity:

MCAN Financial Group is seeking a dynamic, self-starter to join our Corporate Marketing team!

About the role:  

As the Digital Marketing Specialist, you will be responsible for generating demand for MCAN through strategic brand awareness initiatives and tactical, targeted content and campaign development.

You’ll be drawing on your strong, creative and analytical skills, deep understanding of the tools to execute efficiently and on budget – all while having great communication skills to successfully plan, design and analyze content across all target channels including SEO blog copy, social posts, sales enablement assets and landing pages.

You’ll own the maintenance, optimization and ongoing enhancement of Salesforce Sales Cloud and Salesforce Marketing Cloud in support of organizational goals and objectives.

Additional responsibilities include support at the corporate level of all digital marketing initiatives, compliance with brand guidelines and regulatory requirements, as well as working with the Director, Corporate Marketing to manage high-profile projects and develop the MCAN brand in target markets. Opportunity to learn all aspects of our external facing business and work with executives in charge of lending business, finance and human resources.

What you will be responsible for:

  • Create engaging, on-brand email marketing collateral
  • Design and functionality of all website content – creation, and implementation of the content strategy to ensure online objectives are met
  • Be the go-to person for the website(s), managing the day-to-day via the CMS, closely monitoring user behaviors to optimize for engagement and acquisition
  • Create and maintain content calendars and copy across social channels
  • Create and manage paid social campaigns across partner channels including, but not limited to Facebook, Instagram, LinkedIn
  • Create and manage video content for MCANTV
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all channels (web, social, etc.)
  • Optimization of marketing conversion paths, managing and optimizing CTAs, landing pages, and lead generation forms
  • Define ways to personalize user experiences to delight customers from onboarding to activation
  • Advise on strategy and tactics to drive on-site conversion and lead generation
  • Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
  • Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures etc.
  • Management and optimization of CRM and related integrations across the pipeline and conversion path

The work experience, skills, education that you bring to the role:


  • Bachelor’s degree in marketing, communications, digital media or equivalent or post-secondary education in related field of study or an equivalent combination of education and experience


  • 3-5 years of relevant experience
  • Experience in a financial industry and/or a mortgage lending company is an asset
  • Experienced working with Salesforce and Salesforce Marketing Cloud
  • Experienced in Ad Ops, Google Analytics, Google Ads, social ad platforms and best practices
  • Knowledge of SEO and SEM
  • Experienced working with SEMrush, Zapier, Unbounce and email applications
  • Experienced working with WordPress, HTML, CSS
  • Knowledge of AODA/accessibility and CASL requirements


  • Strong analytical skill set with the ability to problem solve effectively
  • Collaborative and strong relationship builder
  • Excellent verbal and written communication
  • Highly organized with an outstanding attention to detail
  • Effective time management skills; works well under pressure to meet tight deadlines
  • Ability to balance multiple demands and challenging priorities; ability to prioritize workload
  • Willingness to learn in a dynamic environment that includes new ideas and change

We believe great work and collaboration can happen anywhere, which is why we are a permanent hybrid work environment! We equip our team with great technology and empower them to deliver their best results.

We are dedicated to building an organization that reflects the diversity of our clients and the communities we serve across Canada. Do you possess and value the same attributes? Are you interested in your own development? Then come join our team!

Requests for accommodation can be made at any stage in the recruitment process.

We thank all applicants for their interest but only those selected for further consideration will be contacted.

Please note the submission of a cover letter is required for successful applicants.

Other details

  • Pay Type Salary
  • Employment Indicator Perm FT
Location on Google Maps
  • Toronto, ON, Canada
  • Virtual