Director, Brand Marketing

Toronto, ON, Canada Req #848
Wednesday, May 17, 2023

Independence Pet Group® (IPG) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (PetPartners, Figo, Pethealth, IAIC) supports insurance for more than 600,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

The remote Director, Brand Lead will be the champion for the 24Petprotect, 24Petwatch and NVA insurance product portfolios reporting into the Sr. Director Marketing Strategy and Planning. In collaboration with the cross functional teams, you will develop, manage, and execute the annual marketing plan to drive profitable growth of the portfolio. The Brand Lead will be responsible for creating engaging marketing programs to drive portfolio growth specifically through improvements to prospect funnel performance and enhancements of the user journey.

The ideal candidate is a proven marketer who is equally comfortable developing innovative strategies as they are at diving deep into the details to ensure the smooth execution of campaigns and go-to-market strategies.

Job Location: Remote work is not available in AK, MT, HI (US) and Quebec, Nunavut, NW Territories, Yukon (Canada)

Duties and Responsibilities: 

  • Develop and execute annual marketing plans in partnership with cross functional teams to achieve corporate objectives.
  • Lead the development and execution of targeted insurance marketing campaigns utilizing data insights and learnings.
  • Partner with marketing team to deploy marketing campaigns
  • Create and evolve a differentiated value proposition for 24Pet and NVA Insurance brands that work alongside other IPG insurance brands.
  • Responsible for ongoing optimization strategy to improve user experience resulting in sales conversions.
  • Ensure disciplined KPI establishment, measurement, and analysis to fuel insights and future marketing opportunities.
  • Prepare and present performance metrics on a weekly/monthly basis including recommendations for optimizations.
  • Measure, monitor and manage the campaigns based on a variety of KPIs including conversions, CPA and ROI.
  • Leverage competitive intelligence and best practices with other to fuel innovative thinking and new opportunities to test and learn.
  • Support the day-to-day relationships with cross functional teams including Marketing, Product, Sales, and Regulatory to influence product and communication strategies.
  • Manage marketing budget and optimize marketing spend.


  • Minimum of 7 years of experience in marketing or product management, with a solid understanding of digital marketing
  • Be a driven individual with the desire to actively own their KPIs and their projects.
  • Deep knowledge of the insurance industry to support development of positioning and messaging that clearly differentiates from other brands and demonstrates a clear understanding of consumers’ needs and pain points.
  • Strong communicator, oral and written.
  • Strong attention to detail and ability to lead multi-stakeholder groups to develop and execute campaigns.
  • A positive collaborator with the ability to work with different functional areas (operations, finance, compliance, data, customer service, creative teams)
  • Proven project management and organizational skills. Ability to multi-task, as well and do what it takes to get the job done.
  • Knowledgeable about marketing functions (e.g. digital marketing, email journeys, content strategy, social media) and the role each plays in a successful marketing organization
  • Positive, professional and responsible attitude, independent and self-directed with a strong ability to work collaboratively with peers and senior leadership.
  • Comfortable with respectfully challenging the status quo, development and implementation of marketing strategies and, insight-based planning, campaign strategy, and executional expertise.


All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

  • Comprehensive full medical, dental and vision Insurance
  • Basic Life Insurance at no cost to the employee
  • Company paid short-term and long-term disability
  • 12 weeks of 100% paid Parental Leave
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • 401(k) savings plan
  • Personal Paid Time Off
  • Ten holidays and company-wide Wellness Day off
  • Paid time off to volunteer at nonprofit organizations
  • Pet friendly office environment
  • Commuter Benefits
  • Group Pet Insurance
  • On the job training and skills development
  • Employee Assistance Program (EAP)



We thank all candidates for their interest.

If selected for an interview, you will be contacted by email within 7 business days.

Independence Pet Group is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of age, race, religion, disability, gender, sexual orientation or national origin. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Other details

  • Job Family Services - Marketing
  • Pay Type Salary
  • Employment Indicator Regular
  • Travel Required No
  • Required Education Bachelor’s Degree
Location on Google Maps
  • Toronto, ON, Canada